Hosting giveaways and promotions to your customer base is an effective marketing ploy that many of the biggest businesses have great success with. Whether you’re running a small business or your business is one of the leaders in the industry it serves – it’s always a good tactic to keep your customers coming back for more. Ultimately, free giveaways expose your business further and, although it’s sometimes a tough pill to swallow to not make a profit – it’s something to consider if you’re looking to implement an effective marketing strategy. Let’s have a look at some of the tactics you can take advantage of to ensure your giveaways are as effective as possible.
Take Advantage of Free Giveaways
There are many businesses out there that also offer free giveaways. This could free up some of your marketing capital and, although you’re not going to get free products in bulk, just a handful of products could go a long way in securing new customers. You could own a hair salon that offers hair
products to customers after you’ve provided them with the service. But this doesn’t mean you can’t offer different products for free in the health and beauty categories. It’s possible that you sometimes you can find free health and beauty products on sites like Just Freebies. This site has a wide range of products that they give away for free so you can put your capital into other areas of the business. As already stated, you’re going to be limited in terms of the products you can take advantage of, but they’ve always got something of interest that your customers will love.
Social Media Platforms
If you’re active on all the popular social media platforms, you’re going to have a much easier time giving away your products and getting your brand out there quickly. Social media gives you an instant advantage to get something back from customers. We’re not talking about money; we’re
talking about exposure. Simply getting your fans to share your posts or like your page in return for a discount (or a completely free product) will quickly enhance your social media profiles. This is one of the most effective ways to boost giveaway marketing methods. It will help you quickly promote your giveaways with very little effort, as your fans/likes will be doing all the marketing work for you.
The More the Merrier
We are all greedy (to some extent) whether we like to admit it or not. A huge hamper of chocolates might go down slightly better than just the one bar. We’re all more likely to gain interest in a giveaway if it’s something actually worth putting our names down for. Therefore, the more products (or better the product) you’re willing to giveaway to your customers will only help you boost you promotions considerably. The better promotions/giveaways you provide to potential customers will provide you with a better conversion rate online. Of course, you don’t want to be left out of pocket, so always ensure your business can sustain that particular loss.
Of course, just because you’ve given out free products doesn’t mean your business is guaranteed to be a huge success. This is just the first step to expose your brand and you’ll need to put in more effort to keep your customers coming back for more. The above tactics, however, will ensure the giveaway process (regardless of how you choose to do it) will be a success – giving you a chance to boost your promotions and get potential customers in the other products you
